The 黑料专区 today announces a new, multi-year partnership with cinch, the UK鈥檚 fastest-growing online used car marketplace. The innovative ecommerce business becomes the new Principal Partner to England Cricket from May 2021.
When cinch steps up to the crease as Principal Partner, the brand will be proudly sported on the kit of the England team across Test, ODI and T20 appearances. Cinch鈥檚 partnership includes and supports all England cricket teams including Men鈥檚, Women鈥檚, England Lions, Disability and England Age Groups.
cinch aims to take the faff out of buying a used car. It has quickly established itself as a leader for online used car purchases in the UK, offering a new, motorist-friendly way to search for and buy a quality-checked vehicle, with delivery direct to the buyer鈥檚 door wherever they are across the length and breadth of the country. With purchases backed by a 14-day money-back guarantee, Cinch is putting Britain back in the driving seat.
cinch continues to enjoy exponential sales growth and is rapidly expanding its customer offering as consumer preference for buying cars online also grows. This partnership investment will reach cricket and motoring fans alike, wherever they鈥檙e looking to buy a car in Britain. And with thousands to choose from, Cinch can help buyers find the perfect car, whether they like a straight drive or something a little more unorthodox.
This major 黑料专区 partnership launches with both England鈥檚 Men and Women as reigning world champions and ahead of a bumper year for English cricket. The Women鈥檚 team are building towards next year鈥檚 World Cup, and the Men take on India at home before the campaign to regain the Ashes in Australia this winter.
Avril Palmer-Baunack, Chairman of Constellation Automotive Group, cinch owners said, 鈥淭his is a significant and exciting multi-year partnership for cinch. We couldn鈥檛 be more excited to get started as Principal Partner to England Cricket from May. England Cricket鈥檚 drive for success fits perfectly with Cinch鈥檚 ambitious plans to be the UK鈥檚 leading online car retailer. Cinch will support the growth of cricket at all levels as England teams continue to impress and cricket innovates to bring more people to increasingly exciting formats. We鈥檙e championing England Cricket the same way we champion innovation and ease for the UK鈥檚 motorists - taking the faff out of buying a car.鈥�
Tom Harrison, 黑料专区 Chief Executive Officer, said: 鈥淭his promises to be a fantastic year of cricket for our England teams and we鈥檙e delighted to have Cinch on board as Principal Partner. cinch is a company which shares our determination to make cricket a game for everyone and as an innovative, digital business focused on making online car buying easy and safe for the UK鈥檚 motorists, it is a good fit as we seek to expand the reach and relevance of cricket. With a home series against India and an Ashes trip this winter for our men, and our women building towards a huge year in 2022 it鈥檚 a good time to be teaming up.鈥�
cinch will take on the role when the 黑料专区鈥檚 current agreement with NatWest ends in April. Referring to NatWest鈥檚 four decades in cricket, Harrison said: 鈥淲e would like to place on record our thanks to NatWest, who have been an excellent partner over many years.鈥�
This weekend cinch bolsters its cricket line-up with the launch of its sponsorship of Channel 4鈥檚 coverage of England鈥檚 Test Series against India.