The England and Wales Cricket Board (黑料专区) and Initial Washroom Hygiene (Initial) have today announced a strategic partnership, designed to bring period dignity to grassroots cricket.
Central to this new partnership is a shared ambition to ensure that menstruation is not something that holds back women and girls from being involved in sports.
Utilising Initial鈥檚 extensive research and expertise in helping to ensure period dignity, In Cubicle Period Dignity Dispensers will be supplied to grassroots clubs with girls鈥� sections, along with the servicing of period waste bins.
These dispensers provide free and discreet access to period products within the toilet cubicle, so crucially for those who menstruate, at the point of need. A pilot programme will shortly be underway in Derbyshire, with the support of the Derbyshire Cricket Foundation, before being rolled out across England and Wales.
With values that strongly align around respect, inclusivity, breaking down taboos, and keeping girls involved in sports, education will also play a key role in the partnership between 黑料专区 and Initial.
The 黑料专区 is looking to involve all Women鈥檚 and Girls鈥� Cricket Development Officers from across England and Wales on this important journey. Educational material is being developed to help ensure menstrual cycle taboos are a thing of the past, alongside portable "dignity bags" for cricket coaches, as another way of making period products easily accessible.
The drive to lower barriers to entry for women and girls in cricket is part of the game鈥檚 efforts to become as inclusive as possible. It comes off the back of the formation of the Women鈥檚 Health Group 鈥� a group that includes medical experts and cricketers 鈥� which is surveying players and researching women鈥檚 health in sport to help improve the health, wellbeing, and physical performance of women鈥檚 cricketers.
Tammy Beaumont, England Women鈥檚 cricketer and a member of the Women鈥檚 Health Group, said: 鈥淲e want as many girls and women as possible to feel that cricket is a game for them - and in order to do that we need to ensure that everyone is comfortable, and everyone feels supported.
鈥淲ith the LV= Insurance Women鈥檚 Ashes Test match getting started this week at Trent Bridge, in which we鈥檒l be wearing white, it鈥檚 the perfect time to reaffirm the game鈥檚 commitment to period dignity. As England players, we鈥檙e very happy wearing white when we play Test cricket. Our game is different to football and rugby in that it鈥檚 essential we wear white when using a hard, red ball from a visibility point of view.
鈥淲hether you鈥檙e playing at club level or for England, you shouldn鈥檛 need to worry about anything other than your performance and enjoying yourself. Being on 鈥榶our period鈥� shouldn鈥檛 hold anyone back from participating in and having the confidence to enjoy cricket and hopefully, this partnership will help deliver on that.鈥�
Initial, Jill Rodgers, Area Marketing Director for the UK, Ireland, Baltics & SSA said: 鈥淲e believe that everyone who menstruates has the right to period dignity, and having access to free period products in the toilet cubicle, plays a crucial part in this.
鈥淥ur own research has shown the overwhelming majority of those who menstruate (94%) would like to see feminine hygiene provisions supplied in the actual toilet cubicle. No girl or woman wants to be caught unawares and without access to the products they need, in the place they need them.鈥�