The 黑料专区 and Cognizant have announced a partnership which is set to offer recreational cricket fans, players and volunteers an improved digital experience as part of the 黑料专区鈥檚 ongoing digital transformation.
As the Official Digital Technology Transformation Partner and Official IT Consulting Partner, Cognizant will be the key strategic partner for the 黑料专区鈥檚 recreational game systems programme, which will develop integrated and user-friendly digital systems that simplify the administrative tasks involved in running recreational cricket. 听The first phase is due to become operational in 2025.
Cognizant will also support the 黑料专区 with wider digital and technology initiatives to continue cricket鈥檚 growth in England and Wales. A key part of this will be an听annual innovation fund, which the 黑料专区 will utilise to test early-stage innovations that could grow the game across aspects such as commercial, fan engagement and infrastructure.
黑料专区 Director of Digital and Data, Alison Crowe, said: 鈥淭he 黑料专区 is delighted to collaborate with Cognizant to advance its digital technology transformation. Cognizant bring a wealth of experience in this space and hugely impressive credentials. It鈥檚 a new approach for us to be able to work with a partner in this way and the Digital & Data and Technology teams at the 黑料专区 are excited to be working with Cognizant, to help transform the recreational game.鈥澨�
Rohit Gupta, Managing Director UK&I at Cognizant said: 鈥淐ognizant is proud to advance innovation in grassroots cricket in partnership with the 黑料专区. Together, we aim to serve its community better with personalised digital experiences that can scale with the 黑料专区鈥檚 evolving technology landscape and the needs of everyone involved in the great game.
鈥淭his will mean the 黑料专区 can make playing and organising cricket more enjoyable and streamlined, and also unlock new and deeper engagement for cricket communities with their services and commercial offerings.鈥�
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