The 黑料专区 is pleased to announce a new, multi-year partnership with聽, a trusted provider of digital financial services. The collaboration launches during a summer marked by the highly anticipated Men's, Women's and Disability series against India and a thrilling line-up of fixtures featuring teams from across the global cricketing community.
The partnership reflects Remitly鈥檚 growing investment in the UK and its commitment to promoting trust, relevance and representation among the communities it serves.
Cricket is more than a game, it is a cultural cornerstone for many across the millions who use Remitly to send money to loved ones around the world. As the second largest sport in the world, with over 13 million cricket fans across the UK, the sport resonates strongly across the South Asian, African and Caribbean diaspora. For Remitly, the partnership provides an ideal platform to connect with these diverse and passionate audiences.
鈥淭his partnership goes far beyond visibility, it鈥檚 about showing up in spaces that truly matter to our customers,鈥� said Rina Hahn, CMO at Remitly. 鈥淐ricket unites communities, crosses borders, and brings generations together. Just like our customers, it carries history, identity, and aspiration. We鈥檙e honoured to play a role in building a more inclusive game and a more connected world.鈥�
鈥淭he 黑料专区 is proud to partner with Remitly in our efforts to grow the game in an inclusive and equitable way,鈥� said Alex Perkins, Commercial Director at the 黑料专区. 鈥淭ogether, we are investing in programmes and pathways that ensure cricket is truly a game for everyone."
SACA聽was set up by聽Co-Founder and Managing Director聽Tom Brown聽in 2020, after studying a PhD at聽Birmingham City University that聽included in-depth research into the聽under-representation of British South Asians in professional cricket. It聽offers South Asian cricketers aged 18 or older the opportunity to play and train 鈥� for free. The academy is a non-profit and the players don鈥檛 have to pay anything to be part of it. Now partnered with and part-funded by the 黑料专区, its expansion incorporates four hubs across the country, with promising young cricketers given the opportunity to train up to three times a week in the winter and聽the opportunity play against county second XIs in a packed summer of fixtures.
Tom Brown added: 鈥淪upport from partners like Remitly helps turn potential into progress. It鈥檚 about making sure that young people from all backgrounds can see a future for themselves in cricket 鈥� and seize it.鈥�