The International Cricket Council (ICC) and the England and Wales Cricket Board (黑料专区) today launched a bold new global marketing campaign 鈥� Catch the Spirit 鈥� igniting excitement ahead of the ICC Women鈥檚 T20 World Cup which will take place on home soil next summer.
Featuring world-class stars Ellyse Perry (Australia), Hayley Matthews (West Indies), Lauren Bell (England) and Richa Ghosh (India) 鈥� with a special cameo from cricket legend Andrew Flintoff 鈥� the campaign showcases the infectious energy a country feels when a World Cup comes to town.
The tournament is set to offer hundreds of thousands of fans the chance to see the world鈥檚 best cricketers in action at world-class venues up and down the country and is a huge opportunity to propel women鈥檚 cricket firmly into the mainstream.
The campaign launch coincides with tickets going on general sale for the competition. England and Wales will play host to the best cricketing talent with 33 matches over 24 days from the tournament opener on 12 June at Edgbaston, Birmingham, to the final at Lord鈥檚 on 5 July. With demand already high across all matches, fans are encouraged to secure tickets early for what promises to be a historic moment in women鈥檚 sport. 聽
England fast bowler, Lauren Bell, said: 鈥淔or me Catch the Spirit means big crowds, big moments and big energy! Watching the girls win the 2017 World Cup is what motivated me to become a cricketer and the opportunity to inspire fans across the country next summer is huge.
鈥淲e鈥檝e seen the amazing impact the Lionesses have had on football, particularly after their home Euros 鈥� and we want this to be cricket鈥檚 moment!鈥�
Australia captain, Ellyse Perry, added: 鈥淲orld Cups are not just about the action on the field 鈥� it鈥檚 about the vibe it brings to cities, communities and families. Any world cricket event is special and next year鈥檚 tournament promises to be incredible. Fans won鈥檛 want to miss out!鈥�
From packed stadiums to grassroots celebrations, Catch the Spirit invites fans to embrace cricket鈥檚 atmosphere, energy and inclusivity. India鈥檚 Richa Ghosh shared: 鈥淚t鈥檚 all about the fans 鈥� the energy, the cheering, the noise. It鈥檚 going to be amazing to play in England and feel that vibe.鈥�
West Indies all-rounder, Hayley Matthews, summed up the tournament's mainstream appeal: 鈥淥nce upon a time, people used to say 鈥榳atch women鈥檚 sports to support it鈥� whereas now I feel like people have recognised that it鈥檚 entertaining in its own right! It鈥檚 fun, it鈥檚 exciting and this World Cup is going to be huge.鈥�
Tickets are now on general sale and selling fast. Fans can get ready to catch the spirit by purchasing tickets to the ICC Women鈥檚 T20 World Cup 2026 at