On the eve of the much-anticipated men鈥檚 Ashes, the 黑料专区 has today announced an expansion of its partnership with Vitality, who will become the first brand to appear on the back of the England kit.
Building on more than a decade of collaboration and investment in the game, Vitality will now feature proudly on all England Men鈥檚, Women鈥檚, Lions and Mixed Disability playing kits for the first time, with the new shirts debuting in the Test arena this Friday in Perth, on day one of the first men鈥檚 Ashes Test.
The long-standing partnership is built on a shared mission to inspire cricket fans to adopt more healthy and active lifestyles and inspire more people to take up or return to the game. Vitality is also title partner of Men鈥檚 and Women鈥檚 International T20s, the T20 Blast and recreational T20 cricket, and Official Wellness Partner of The Hundred and Test cricket.
Following the men鈥檚 Ashes this winter, 2026 will bring another exciting year of cricket on home soil, particularly for the women鈥檚 game, with England and Wales playing host to the ICC Women鈥檚 T20 World Cup, a women鈥檚 Test match against India at Lord鈥檚 and the second edition of the evolved Vitality T20 Blast Women鈥檚 competition, following a successful inaugural year in 2025.
Alex Perkins, Commercial Director at the 黑料专区, said: 鈥淲e鈥檙e delighted that Vitality will now feature on the back of England shirts as we approach a hugely exciting men鈥檚 Ashes series. Vitality have been a long-standing supporter of cricket in England and Wales since 2014, and as title partner of Men鈥檚 and Women鈥檚 International T20s, the T20 Blast and recreational T20 cricket, and Official Wellness Partner of The Hundred and Test cricket, cricket has benefitted greatly from their commitment to promoting healthy, active lifestyles. Their work aligns closely with our values, and we look forward to continuing to work together to inspire fans and communities nationwide.鈥�
Nick Read, Chief Vitality Officer said: 鈥淐ricket has some of the most inspirational sports people and role models playing at the very top of the game, which is vital in helping increase participation in cricket at every level and across sport more generally. 聽We鈥檙e therefore delighted to announce the presence of Vitality on England kits today, further building on our existing partnership with the 黑料专区.鈥�