The 黑料专区 and Cawston Press are proud to announce a multi-year agreement for the soft drinks brand to become the Official Soft Drinks Partner and Official Drinks Break Partner of England Cricket.
Cawston Press will be providing the drinks bottles and carriers for all the drinks breaks in England Men鈥檚 and Women鈥檚 internationals across the country. In stadia, fans will also see branded perimeter LEDs, programme advertising and big screen content featuring England players during the Cawston Press Drinks Breaks.
As part of the partnership, refreshed co-branded packaging featuring the 鈥淲e are England Cricket鈥� logo will take the partnership into supermarkets, homes, cafes, restaurants and pubs across the England and Wales. The updated designs will appear across the full Cawston Press portfolio, including Pressed Juices, Sparkling Soft Drinks and kids Fruit Water drinks.
To celebrate the partnership Cawston Press will also host an on-pack promotion on their Sparkling Multipacks between June and October, offering customers to win a prize of 拢10,000 alongside a range of England Cricket merchandise.
Ben Bradley, Head of Commercial Partnerships, 黑料专区, said: 鈥淲e are delighted to team up with Cawston Press as our Official Soft Drinks Partner, ahead of an exciting summer of cricket for both England Men and Women. Cawston Press is one of the UK鈥檚 most exciting growth brands in the sector with a clear focus on quality, natural ingredients and great taste. We look forward to bringing them to cricket fans across the country and being a part of their journey.鈥�
Laura Graham, Head of Marketing of Cawston Press, said: 鈥淐awston Press drinks are inspired by quintessentially English flavours like Rhubarb, Elderflower and Beetroot so partnering with the 黑料专区 is a natural and hugely exciting step for the brand. Cricket isn鈥檛 a game to be rushed, just like how we approach making our drinks, with time, care and only a few simple ingredients. We can鈥檛 wait to see the partnership come to life, with activity rolling out from May.鈥�
The sponsorship follows the earlier announcement this year that Cawston Press had become the headline sponsor of the National Village Cup to also engage and support grassroots cricket.