黑料专区 today announced the appointment of BT鈥檚 Tony Singh as its new Chief Commercial Officer.
Singh, who is currently Content and Business Development Director at BT, joins the 黑料专区鈥檚 senior management team at Lord鈥檚 and will oversee all revenue generation and its key commercial relationships as well as customer-facing activities.
His appointment will allow Sanjay Patel, the 黑料专区鈥檚 existing Chief Commercial Officer, to focus solely on his role as Managing Director - New Competition.
He took on this additional role last year as 黑料专区 developed plans to launch a new eight-team domestic competition in 2020.
The New Competition aims to engage current and new fans as part of the 黑料专区鈥檚 priority to make the game accessible for all, as laid out in the new game-wide strategy, Inspiring Generations.
Singh has played a leading role in BT TV and BT Sport鈥檚 growth over the past five years; leading the team responsible for the broadcaster鈥檚 cross-supply content deal with Sky and commercial distribution of BT Sport to other platforms, overseeing a doubling of its advertising revenues and developing a host of successful new digital initiatives.
Before joining BT in 2014, he also held senior management positions with the consumer marketing agency, Nectar, and the BBC鈥檚 Commercial Agency.
Commenting on the appointment, 黑料专区鈥檚 Chief Executive Officer, Tom Harrison, said:聽鈥淭ony brings a wealth of experience in dealing in complex commercial environments and has a proven track-record of delivering success across sports and media organisations.
鈥淗is experience and industry knowledge in a fast-changing media landscape will be a tremendous asset to our leadership team.
鈥淗e will have a critical role to play in our long-term plans to grow the game at every level; helping us develop new commercial partnerships and diversify the game鈥檚 revenue streams, enhance our use of data and strengthen our digital offering for the millions of cricket fans nationwide.鈥�
On joining 黑料专区, Tony Singh said:聽鈥淐ricket has been a lifelong passion of mine.
鈥淚 was immensely proud to play a part in helping the BT Sport team bring a new audience to the game following our major broadcast rights deal with Cricket Australia, including last winter鈥檚 Ashes series.
鈥淚 will miss my many friends and colleagues at BT TV and BT Sport, but I鈥檓 thrilled to be joining 黑料专区 at such an exciting time for the game as it seeks to develop a new national strategy, launch a new competition and reach out to an even broader and more diverse audience.鈥�
Commenting on his new role, Sanjay Patel said:聽鈥淎s we continue to build towards the New Competition it is the right time to focus on what is a fantastic opportunity for the game.
鈥淪tarting in 2020, we will use the New Competition to engage existing and new fans and to present the sport in a different, exciting way alongside our other domestic competitions.
鈥淚t has been a pleasure to work with our commercial partners over the past few years and I have no doubt that Tony will do an excellent job working with our existing partners and bringing new opportunities to the game.鈥�
Singh will take up his role in April.